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EVEREST / PLANS & PRICING

YOUR NEXT LEVEL.
IN CLEAR NUMBERS.

A considered website. Ongoing marketing. A monthly price you can see before starting a conversation.

Two website plans. One combined package. Built for healthcare practices.

01 / THE ESSENTIAL START

Ascent

$999/month

A proven foundation. Made yours.

A website built from a proven Everest template, adapted to your practice, brand and services.

  • Template-based website
  • Hosting, maintenance & included SEO
  • GBP management & reputation monitoring
Choose Ascent →

02 / INDIVIDUALLY DESIGNED

Summit

$1,299/month

A website with your own point of view.

An individually custom-designed website, with the same ongoing marketing foundation as Ascent.

  • Individually custom-designed website
  • Everything in the Ascent foundation
  • Add services to match your priorities
Choose Summit →

03 / THE COMBINED PACKAGE

Apex

$1,997/month

Design. Search. Paid reach.

Summit, Elite SEO and PPC management brought together in one straightforward package.

  • Summit custom website & foundation
  • Elite SEO: more content & deeper research
  • PPC management across platforms
Choose Apex →

$500 one-time setup with any plan. Prices shown are for one location. Multi-location businesses receive a custom quote.

Ad spend is paid separately. Apex pricing increases when combined monthly ad spend exceeds $5,000. See the formula ↗

30 days’ cancellation notice. An early-exit fee applies during the first three months. Everest owns and manages the website; an optional buyout is available.

Ownership & service details ↓

YOUR PLAN / A CLEAR MONTHLY ESTIMATE

Build around your practice.

Choose a website plan and optional services. Apex already includes Elite SEO and base PPC management.

Optional services

Ad spend is paid separately to the platforms. IT Helper is in development and is not selectable.

THE ESSENTIALS.
ALREADY INCLUDED.

Choose your website design approach. The ongoing foundation comes with both plans—and with Apex.

01

A website that works for your practice.

Hosting, maintenance and clear booking or contact pathways. We connect visitors to your chosen systems; booking software itself is separate.

02

Search work that continues.

Technical checks and fixes, one priority-page improvement each month, one focused new content piece per quarter and quarterly opportunity reviews.

03

Your local presence, looked after.

Google Business Profile management, review monitoring and reporting. Review responses are optional; review-request campaigns are not included.

04

A clear view of the work.

Reporting on performance, completed work and next priorities. Our Everest dashboard is in development; reporting is provided while it is being prepared.

PROVEN STRUCTURE.
OR YOUR OWN EXPRESSION.

Both paths receive careful execution. The difference is how the website is designed.

ASCENT / TEMPLATE-BASED

Start with a strong foundation.

A proven layout adapted to your brand, content and services. A focused route to a polished, practical website.

Design references: Global Smiles Dental, Parkview Dental and Hoosier Dental Assisting School.

SUMMIT & APEX / CUSTOM-DESIGNED

Give your practice a distinct presence.

An individually considered visual direction, page composition and experience built around your practice.

Design references: Elysian Medspa & Rejuvenation Center and the 7 Days Family Dental project. Multi-location work is quoted separately.

Explore our work ↗

A PLAN THAT FITS.
ROOM TO GO FURTHER.

Add individual services to Ascent or Summit. Apex already includes Altitude and Momentum; there is no need to add them twice.

Elite SEO

Altitude

$199/month

More content, deeper competitor research and a rolling 90-day plan. Included in Apex.

View scope ↗

PPC management

Momentum

$499/month

Ad copy, campaign landing pages and management across platforms. Base fee covers up to $5,000 in combined monthly ad spend. Included in Apex.

View scope ↗

Social management

Presence

$299/month

12 posts per month shared across Facebook and Instagram. Client-supplied content, light editing, caption refinement and scheduling.

View scope ↗

Graphic design

Signature

$299/month

Graphics for your practice, from social posts to appointment cards. A defined monthly allowance, with the scope agreed before you start.

View scope ↗

Review responses

Echo

$99/month

Add managed review responses to the monitoring and reporting already included in your plan.

View scope ↗

CONSISTENT WORK.
A CLEAR CADENCE.

SEO, AEO and GEO fundamentals are part of both levels. Elite adds production and analysis—not a promise of a particular ranking.

Included SEO compared with Altitude / Elite SEO
Ongoing workIncluded SEOAltitude / Elite SEO
+$199/month · included in Apex
Technical checks, fixes, GBP accuracy & reportingIncludedIncluded
Existing-page improvements1 priority page/month2 priority pages/month total
New content1 focused piece/quarter1 focused piece/month
Competitor & opportunity reviewQuarterlyMonthly, with a rolling 90-day plan

A focused piece is a service page, educational article or substantial FAQ resource. Initial website content is separate. Routine technical fixes do not consume the page-improvement allowance. The ongoing content schedule begins after launch.

What do SEO, AEO and GEO actually mean? ↗

THE APEX
COMBINATION.

A custom website, a stronger content cadence and paid campaigns—combined without changing what each service includes.

Summit / custom website & foundation$1,299

Altitude / Elite SEO$199

Momentum / PPC management$499

Apex monthly total$1,997

Plus $500 one-time setup and separate ad spend. Additional PPC management fees apply above $5,000 combined monthly ad spend.

THE DETAILS.
NO GUESSWORK.

How billing, service scope and website ownership work. Open any topic for the practical details.

How is PPC management priced?

Momentum is $499/month across your managed platforms for up to $5,000 in combined monthly ad spend. Above that, management is $499 plus 10% of only the amount over $5,000.

Example: $8,000 in combined monthly ad spend means $799 in PPC management: $499 + 10% of $3,000. An Apex package at that spend would be $2,297/month, plus the separately paid $8,000 media spend.

Ad copy and campaign landing pages are included. Image/video assets come from the client, or graphics can be arranged through Signature. Shoots and original video production are not included. Media is paid directly using the client’s payment method.

What does social management include?

Presence includes 12 posts per month shared across Facebook and Instagram, using client-supplied content. One post shared on both platforms counts as one post. Other common platforms can be agreed based on your practice and content.

Scheduling, caption refinement, light editing and platform formatting are included. Shoots, original content production and comment/DM management are outside this scope.

What is included in graphic design?

Signature is $299/month for a defined monthly design allowance. Work may include social graphics, appointment cards and similar practice materials. The deliverables and revision allowance are agreed before starting; it is not an unlimited-design service.

Are reviews managed in my core plan?

Google Business Profile management, review monitoring and reporting are included. Echo adds review-response management for $99/month. Setting up or managing review-request campaigns is not included.

How do monthly billing and cancellation work?

All plans have a $500 one-time setup fee. Service is billed monthly, with 30 days’ cancellation notice required.

The initial three-month period begins when the first monthly service payment is collected, not when the website launches. If service ends before that period is complete, the early-exit fee is 50% of the recurring service fees remaining in that period, prorated for a partial month and including all selected monthly add-ons.

Ad spend and website buyout are excluded from that calculation. Service fees during the notice period remain payable; the early-exit calculation applies to the unserved remainder of the initial period. After the initial three months, there is no early-exit fee; the notice requirement remains.

Who owns the website—and what happens if I leave?

Everest owns and manages the website build. You retain your domain and the rights to your brand. An optional website buyout is available if you want to keep the Everest build when service ends.

Without a buyout, the Everest website is removed at the end of service. Your previous website must be restored, or you must have a replacement ready to launch. If neither is ready, you will not have a live website.

Website buyout is separate from setup, monthly service and any early-exit fee. Paying an early-exit fee does not transfer the website.

What does a website buyout cost?

The starting buyout is $2,999 for Ascent or $4,999 for Summit/Apex. After each completed 12 months of service, the remaining buyout is reduced by 50%.

Under 12 monthsAscent: $2,999 · Summit/Apex: $4,999

12–23 monthsAscent: $1,499.50 · Summit/Apex: $2,499.50

24–35 monthsAscent: $749.75 · Summit/Apex: $1,249.75

Each subsequent completed 12-month period halves the remaining amount again. Multi-location and other custom website buyouts are individually quoted; automatic annual reductions do not apply to custom quotes.

What if my business has multiple locations?

All multi-location work is custom quoted. We define the website structure, local search work, content and advertising scope around the actual locations and services involved.

YOUR NEXT CHAPTER. CLEAR FROM THE START.

Choose the foundation that fits your practice. Add the services you need, with a clear view of the work and the monthly cost.