Give prospective patients a clear route to your dermatology practice. Align your search presence, website, and campaigns with your clinical focus, service mix, and appointment availability.
Medical, surgical, and cosmetic dermatology can bring people to your practice for very different reasons. Your marketing should reflect the services you offer and the information each audience needs.
01
SERVICE CLARITY
Separate the reasons people seek care.
Build useful navigation around your confirmed services. Help patients find the relevant provider and appointment route without making them sort through unrelated offerings.
02
CLINICAL CREDIBILITY
Put expertise where patients can see it.
Present provider credentials and areas of focus clearly. Have your team review clinical content and keep expectations accurate, without promising treatment outcomes.
03
APPOINTMENT FIT
Align visibility with access.
Keep location, referral, insurance, and new-patient information current. Shape campaigns around the appointments and services your practice can support.
DERMATOLOGY / A PRACTICAL EXAMPLE
One inquiry total can hide two different businesses.
Medical appointments and cosmetic consultations may involve different decision cycles, booking routes and operational priorities. Combining all inquiries makes it difficult to see which service is receiving attention.
Separate the landing pages and measurement definitions where the practice’s systems allow. Compare like outcomes before deciding which campaign needs more budget.
Illustrative planning example, not a client result.
Local visibility, service-page structure, technical SEO, and review management built around your practice locations.
Make relevant care easier to discover.
02
Website & patient journey
Clear paths for your service categories, provider profiles, practical access information, and consultation requests.
Help patients reach the right part of the practice.
03
Paid search & campaigns
Separate campaign priorities where audiences and intent differ, with relevant pages and realistic capacity planning.
Give each service the right message and next step.
03 / IN PRACTICE
EXPERIENCE.APPLIED WITHPURPOSE.
Your specialty sets the direction
Our current client experience spans dental practices, medspa services, and primary care. We bring that healthcare marketing experience to a plan built around your services, team, and local market.
$500 one-time setupSingle-location pricing. Multi-location work is custom quoted. Optional services are priced separately.
Clear service terms30 days’ notice; an early-exit fee applies within three months. Website ownership and buyout details are on our pricing page.
05 / A PRACTICAL FIRST STEP
A CLEARER VIEW. WITHOUT THE SALES MEETING.
Start with your website and your priorities.
01
Share the practice.
Your website, specialty, and what you want to improve.
02
Review the opportunities.
Look at visibility, the website experience, and the route to an inquiry.
03
Choose your next step.
Explore the appropriate scope through email. No meeting required to start.
06 / BEFORE YOU BEGIN
A FEW GOOD QUESTIONS.
Clear expectations make a better partnership.
Can medical and cosmetic services have separate marketing paths?
Yes. When your practice offers both, we can separate navigation, content, and campaign priorities while keeping a consistent brand. Your service mix determines the structure.
Who reviews clinical claims and treatment information?
Your clinical team approves medical information and claims. We handle marketing structure and presentation, and flag content that needs your review before it is used.
Does the monthly service fee include advertising spend?
No. Your practice pays advertising spend separately using its own payment method. PPC management is available for $499/month up to $5,000 in combined monthly ad spend, then $499 plus 10% of the excess. The base management fee is included in Apex.
Do we need to replace our existing website?
Yes. Every new core plan includes an Everest-built and managed website. Ascent uses a proven template; Summit and Apex include an individually custom-designed site. Your domain and brand remain yours, with an optional website buyout if you leave.
Will I need to attend regular calls?
Email is the preferred starting point. We aim to keep communication focused and practical, with clear written questions, updates, and next steps.
YOUR NEXT CHAPTER
WHERE IS YOUR PRACTICE LOSING MOMENTUM?
Share your website, your priorities, and where you want to grow. Start with a focused look at your visibility and the route to an inquiry.
