Connect local discovery with a better patient experience. Build your marketing around the eye care you provide, the patients you want to reach, and the appointments your team can support.
Help patients see what makes your practice the right fit.
A routine eye exam, contact lens consultation, and a search for a particular eye-care service start with different questions. Your website should explain what you offer and make practical details easy to find.
01
LOCAL DISCOVERY
Be visible where patients are looking.
Bring your location, opening hours, provider details, and search profile into agreement. Give people a clear picture of the practice before they contact you.
02
SERVICE MIX
Show the scope of your eye care.
Organize exams, contact lenses, optical services, and other confirmed offerings into clear paths. Distinguish services provided in-house from referrals elsewhere.
03
PRACTICAL ACCESS
Answer the questions that hold up booking.
Explain accepted plans, appointment options, and what new patients need to know. Keep medical and vision coverage information clear and current.
OPTOMETRY / A PRACTICAL EXAMPLE
Routine exams and specialty services need their own context.
A person booking a routine exam and someone exploring a specialized eye-care service may have different questions about the visit, provider and appointment process.
Build distinct paths for the services you actually offer. Keep appointment routes clear and assess demand by service, with clinical statements reviewed by the practice.
Illustrative planning example, not a client result.
Local search profiles, relevant service pages, technical SEO, and a consistent approach to patient reviews.
Help nearby patients find and evaluate your practice.
02
Website & patient journey
Provider introductions, clear service navigation, optical information where relevant, and direct appointment routes.
Connect discovery with an informed next step.
03
Paid search & campaigns
Campaigns shaped around your service mix, location coverage, and availability, with landing pages that answer the search.
Focus spending on the services you want to grow.
03 / IN PRACTICE
EXPERIENCE.APPLIED WITHPURPOSE.
Your specialty sets the direction
Our current client experience spans dental practices, medspa services, and primary care. We bring that healthcare marketing experience to a plan built around your services, team, and local market.
$500 one-time setupSingle-location pricing. Multi-location work is custom quoted. Optional services are priced separately.
Clear service terms30 days’ notice; an early-exit fee applies within three months. Website ownership and buyout details are on our pricing page.
05 / A PRACTICAL FIRST STEP
A CLEARER VIEW. WITHOUT THE SALES MEETING.
Start with your website and your priorities.
01
Share the practice.
Your website, specialty, and what you want to improve.
02
Review the opportunities.
Look at visibility, the website experience, and the route to an inquiry.
03
Choose your next step.
Explore the appropriate scope through email. No meeting required to start.
06 / BEFORE YOU BEGIN
A FEW GOOD QUESTIONS.
Clear expectations make a better partnership.
Can marketing distinguish medical eye care from optical services?
Yes. We organize your confirmed services into clear paths and use your team’s guidance on scope and coverage. The plan reflects what your practice actually provides.
Can you work around our existing booking system?
Yes. We review how patients currently request appointments and improve the route to that system where practical. A platform change is not an automatic requirement.
Does the monthly service fee include advertising spend?
No. Your practice pays advertising spend separately using its own payment method. PPC management is available for $499/month up to $5,000 in combined monthly ad spend, then $499 plus 10% of the excess. The base management fee is included in Apex.
Do we need to replace our existing website?
Yes. Every new core plan includes an Everest-built and managed website. Ascent uses a proven template; Summit and Apex include an individually custom-designed site. Your domain and brand remain yours, with an optional website buyout if you leave.
Will I need to attend regular calls?
Email is the preferred starting point. We aim to keep communication focused and practical, with clear written questions, updates, and next steps.
YOUR NEXT CHAPTER
WHERE IS YOUR PRACTICE LOSING MOMENTUM?
Share your website, your priorities, and where you want to grow. Start with a focused look at your visibility and the route to an inquiry.
